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50 Powerful Affirmations for Business Owners to Boost Confidence and Resilience

Updated: Dec 7, 2023

Incorporate these affirmations for business owners into your daily routine, to navigate the ups and downs of entrepreneurship with grace.

colour graphic with words 50 affirmations for business owners

As a business owner (or freelancer, like me!), it’s crucial to maintain a positive mindset and believe in your abilities, even in the face of challenges. Affirmations – repeating positive statements to yourself or jotting them in your journal – is an effective way to build the necessary mindset.

I’ve used affirmations for years now, for a boost of motivation or to self-sooth. In this article, I’ve put together 50 of my favourites, tailored specifically tailored for business owners.

I originally going to title this post ‘affirmations for confidence and success’ but let’s be real, words alone won't make a business thrive. . What affirmations will do, is challenge the believes that are holding you back, and keep you going when things get tough.

By incorporating these affirmations into your daily routine, you will be able to cultivate a confident and resilient mindset that will enable you to navigate your business ups and downs with grace. Let’s dive in…


  • Affirmations for building positive habits

  • Affirmations for growth mindset

  • Affirmations for resilience

  • Affirmations for solitude

  • Affirmations for support networks

  • Affirmations for self-compassion

  • Affirmations for imposter syndrome

  • Affirmations for rest

Affirmations for building positive habits

I match my routine to the goals I want to achieve

I step out of autopilot and challenge habits that don’t support me

I am changing my life one habit at a time

My energy, thoughts, and habits are all in alignment with who I want to be and the life I want to create

I am levelling up my mindset with my new habits

Affirmations for a growth mindset

I view negative experiences with curiosity and choose to grow from them

I am grateful for the insight I have gained from my past experiences

I am excited for all the things I have yet to learn

Today, I allow myself to make mistakes and learn from them

I welcome every life lesson that adds to my ever-expanding perspective

I know that I will look back and see how much I have learnt and grown

I am grateful for the people in my life who teach me new things

Affirmations for resilience

Life doesn’t owe it to me to turn out as I planned. I will smile and keep on trying.

Life doesn’t need to be simple for me to be successful

I am proud of my decision to show up for what I want, whatever life throws at me.

I do not shrink from what I know I can do and who I know I can be

I always fail forward. If something goes wrong, I learn from it

I find a solution for every problem I encounter

I am focused on finding a way

Affirmations for solitude

I am my own best advocate

I am safe and secure in myself

It is up to me to fulfil my own potential

My success is not dependent on anyone but myself

I listen to my gut and do what is right for me

I embrace the time I spend in solitude

Affirmations for support networks

I attract long-lasting connections

My network is a source of support and inspiration

I make time for my friends and family

Affirmations for self-compassion

I promise to be gentle with myself

I trust the timing of my life

I am worthy of respect

I am a work in progress, and that’s okay

I love myself on my good days and my bad days

I am exactly where I need to be

I give myself grace

I know that everything happens for a reason

Affirmations for imposter syndrome

I am confident. I am capable. I am good at what I do

I let go of any negative self believes

I am worthy of my achievements

I have earned my seat at the table

I’m not ‘faking it’, I’m learning it

I’m not expected to know everything right away

I accept and appreciate compliments

Affirmations for rest

I know rest is part of the work

I did my best today. Tomorrow is a new opportunity

No matter what I achieved today, I deserve a peaceful rest

I take time to simply be

I make the conscious choice to slow down

I make space for the things that energize me

I look forward with excitement and enthusiasm

Final Thoughts – affirmations for business owners

There you have it, 50 affirmations tailored to the ups and downs of being a business owner.

Whether you repeat them in a mirror, scribble them on a post it, or say them in your head before a zoom meeting, try to use a couple of these affirmations for each day. After a while, you might find them replacing the negative thoughts and believes that usually occupy your mind.

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