Oh, the irony. My FIRST blog post on this website, is about blog posts.
Having recently published my content writing service pages, I decided to practice what I preach and work on my own content strategy. I know brands need blogs, and I’ve been blogless for too long. But I’m making it up now and starting at the logical starting point: 'Does anyone read blogs anymore? is blogging dead in 2022?
For writers, for readers, and for wellness and sustainable brands especially, good-old blogs are absolutely not on their way out.
Does anyone read blogs anymore?
Yes. To put it simply. In record numbers. Recent studies have shown that 77% of internet users read blogs every day, and this is only increasing.
Born in 1993, blogs are older than me. They’ve been side-hustles, travel diaries, and marketing strategies. They’ve morphed into vlogs and been recycled into social media captions. They’ve grown up and glowed up and, like fine wine, they’re getting better with age.
‘But I never read blog posts’ I hear you say. You know that small bit of information that crops up at the top of your search results when you ask Google a question? That’s the feature snippet, and it usually comes from a blog post. Even your Amazon Alexa scours blogs to answer your queries. You’re reading blog posts and you don’t even know it.
What? Why Are People Still Reading Blogs?
There are many different reasons people read blog posts. For me, they’re like a short-snappy magazine feature. They give a little bit more than an Insta post, but don’t require me to use up to many of my brain cells.
For many, they provide solutions to problems they have. It could be consulting Doctor Google on their symptoms, or deciding on the best product before they buy. Maybe they want to find out more about a brand and its values. Or perhaps it’s to learn a new skill. It could be deciding what the hell to have for dinner or it could even be to connect with like-minded people and an online community.
In short, people are reading blogs for just about everything.
Who has the time to read blogs?
Ahh, this is where blog-reading habits have changed, and possibly why you don’t consider yourself a blog-reader at all. The average reader only spends 37 seconds reading a blog post today.
Whilst blogs are still a thing, they’re not the sit-down-grab-a-coffee activity they used to be. They’re more a skim, scan, scroll, and crack on type-of-thing.
Still, blogs are brilliant even if it’s just 37 seconds of brilliance in your day.
Why Your Brand Needs a Blog in 2022
1. Blogs give your brand a personality.
A Blog offers a flexible way of communicating with your customers. It’s a spot to share the ins and outs of what you do, product updates, timely content, and the drive behind your brand. It helps create a personality for your business and comment on what makes it unique.
2. Blogs are beneficial for SEO
The main reason most brands are interested in blogs is that they’re really good for SEO (search engine optimisation).
Publish posts regularly and the more opportunities you have to appear on search engine results and drive traffic to your website. This is especially true when they’re optimized around keywords and customer queries.
Blogs are also content chameleons that can be refashioned into newsletters and shared across social media platforms.
Is writing a blog worth it with 2022 around the corner? Absolutely.
Health & Wellness Blogs
From Goop to Poosh, Blogs are big in the wellness world. For ethical brands, blogs are a necessity to tell a conscious consumer the story of the product.
And so it follows that sustainable wellness brands need relevant and well-researched posts. Customers might be struggling to navigate green-washing claims or are hesitant to try a new wellness practice.
Through in-depth explanations, well-researched posts, and a relatable tone, blog posts can establish your brand as authentic and trustworthy.
How I Can Help You
After getting to know your brand, I’ll craft exciting and engaging ideas suited to your audience.
This could be customer case studies, relevant industry insights, ‘how-to’ guides, scientific benefits, and tips and tricks. To build your visibility online, I’ll ensure posts seamlessly incorporate keywords and customer queries into the flow of the copy. Every post will include a call-to-action and links to credible sources and other blog posts and pages on your website.