Ethical consumerism is on the rise and those investing in their wellness are some of the most conscious consumers out there.
They're investing in feeling good. Vague claims and FOMO aren’t going to cut it.
It's time to steer wellness away from gimmicks and fads.
You're fluent in your business.
I’m fluent in copywriting strategy, creativity, and tailoring a tone of voice.
I’ll work with you to establish mindful messaging that leaves your customers feeling confident and cared for.
For wellness brands
Like a healthy diet, my interpretation of wellness is wide and varied.
It can be defined as ‘the state of being in good health’. I take that to mean pursuing a healthy head, heart, body, soul, and planet.
I work with businesses that encourage holistic health and/or slow mindful living.
I’m a lifelong word nerd
I always have a book in my hand and a journal in my bag.
My peak ‘wordiness’ was reached at the University of Leeds, where I received a Distinction in MA English Literature, a 1st Class in BA English Language and Literature, and 3 awards for the best grades in my year.
I love a good story, to say the least.
With a dream to rewrite the industry.
My passions for writing and wellness collided when I came to the following realisation:
We can’t survive on messaging the wellness industry traditionally feeds us.
Diet culture, anti-aging narratives, excess consumerism, fast fads, the pressure to be perfect... That’s not healthy. That’s not wellness. And it doesn't align with today's consumer.
Together, we can do better. We can use our words mindfully, to nourish and nurture, and rebuild trust in the industry.
On a wellness journey
Like many people, my path to wellness has been a wobbly one.
I’ve gone to extremes, I’ve gotten lost, and I’ve struggled to find the ‘balance’ everyone brags about.
But amid the zigs and zags, I’ve found daily rituals, products, and practices that work for me.
Now, I’m lucky to work nomadically from some of the wellness capitals in the world.
This year completing my 200 hr Yoga Teacher Training in Ubud, Bali.
Oh, and if you're curious.
Favourite books: Spring by Ali Smith and Big Magic by Elizabeth Gilbert
Favourite food: I'd eat smoothie bowls every day if I could
Favourite yoga pose: Reverse warrior
Words I live by: ‘‘what if it all works out?’’
Daily non-negotiable: journaling with a cup of coffee
Coffe order: Flat white with oat milk, please
Love language: physical touch
Star sign: Libra