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Copywriting  

Enjoy a selection of my words out in the wild. If you're looking for a specific type of copy and can't find it here, drop me a message and I'll send my most relevant samples your way. 

Mazillo Skincare 

WHO?

Bulgarian skincare company

 

WHAT?

Various copywriting and content projects centered on refining the newly launched business' USPs and communicating their brand narrative.

The brand has since been featured in magazines such as Vogue, Glamour, and Vanity Fair.

 

Heather has been amazing since we started working together! Communication is super easy and she gets our objectives and ideas straight away. She researches every blog post very well and always takes into account SEO which is very important for a recently launched brand such as ours. Overall, we are very happy with Heather’s work and would highly recommend her!

ZeroWasteStore  

WHO? 
US zero-waste online marketplace 

WHAT? 

Planning the monthly promotions and crafting website copy, email marketing, and SEO-friendly blog content. Working collaboratively with the designer and social media manager. 

We saw a 15% increase in sales within the first year working together & now hit email open rates as high as 47.60% (industry standard approx. 29%).

Heather's copy is fun, lighthearted, and easy to read. She helps us capture the readers' attention by showing them the importance of our planet and why we need to protect it. We are extremely happy with her work and look forward to continuing our partnership together. 

Loft & Daughter   

WHO? 
UK/Indian boutique, celebrating traditional and ethical craftsmanship 

WHAT? 

Writing a mission statement that captured the future direction of the brand, and building on this to craft a new about page and sustainability page. 

 I loved having Heather's perspective and fresh eyes on my brand's mission, and she found the perfect balance of breathing new life into my story and ethos, whilst remaining true to my existing tone of voice.​ Heather's communication was excellent throughout, completing the project quickly yet thoughtfully. The whole way through I felt that my copy was in safe hands and I'm thrilled with the result.

Tripulse Activewear  

WHO? 
Swedish sustainable activewear brand

WHAT? 

Collaborating with the founder and social media manager on promotional copy used across multiple platforms,  promotional and informational newsletters, and sustainable news blog articles.  

Loving your work! well written, catchy, makes you think, and aligned with the brand values!

Earth Hero

WHO?

US Sustainable online marketplace 

WHAT?

Planning all monthly promotions and crafting website copy, email marketing, and SEO-friendly blog content. Working collaboratively with the designer and social media manager. 

 

Want to see more of my copywriting projects?

I share them all on Linked In! 

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