01. Mazillo Skincare
WHO?
Bulgarian skincare company
WHAT?
Various copywriting and content projects that centered on refining the start-up's USP and communicating its brand narrative.
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​​Press release
Promotional newsletters
SEO-friendly blog content
Home page copy
About page copy
Sustainability page copy
​Heather has been amazing since we started working together! Communication is super easy and she gets our objectives and ideas straight away. She researches every blog post very well and always takes into account SEO which is very important for a recently launched brand such as ours. Overall, we are very happy with Heather’s work and would highly recommend her!
02. ZeroWasteStore
WHO?
US online sustainable marketplace.
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WHAT?
Planning, directing, and writing all monthly promotions. This includes website copywriting, email sequences, promotional and informational newsletters, SEO-friendly blog content, product guides, and working collaboratively with the designer and social media manager.
Heather's copy is fun, lighthearted, and easy to read. She helps us capture the readers' attention by showing them the importance of our planet and why we need to protect it. We are extremely happy with her work and look forward to continuing our partnership together.
03. Loft & Daughter
WHO?
UK/Indian boutique, celebrating traditional and ethical craftsmanship
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WHAT?
Writing a mission statement that captured the future direction of the brand, and building on this to craft a new about page and sustainability page.
Mission statement
About page
Sustainability page
~ Coming Soon!
I loved having Heather's perspective and fresh eyes on my brand's mission, and she found the perfect balance of breathing new life into my story and ethos, whilst remaining true to my existing tone of voice.​ Heather's communication was excellent throughout, completing the project quickly yet thoughtfully. The whole way through I felt that my copy was in safe hands and I'm thrilled with the result.
04. Tripulse Activewear
WHO?
Swedish sustainable activewear brand
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WHAT?
Collaborating with the founder and social media manager on promotional copy used across multiple platforms, promotional and informational newsletters, and sustainable news blog articles.
Loving your work! well written, catchy, makes you think, and aligned with the brand values!