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WRITTEN BY HEATHER 

Health and Wellness Copywriter 

Hey, I'm Heather

I help ethical wellness brands and solopreneurs nurture connections and inspire informed purchases, with creative content and copywriting. 

 

I can help with:

Website copywriting
AI copy-editing 
Content marketing
Email marketing
Copywriting audits
SEO-optimized content

Press release writing
& More! 
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Heather Grant Writer headshot.  She is stood outside smiling at the camera.
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Copywriting

Words that inspire action through strategy, soul, and a tailored tone of voice.

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Content Writing

Narratives that empower conscious purchases by building trust and sharing knowledge.

 

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Feature Writing

Creative features for mindful magazines, intended for snuggling up and winding down. 

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From Onboarding to Feedback

Heather was great to work with. She was very responsive and adaptable to my changing needs during this process. The onboarding process was smooth and easy— it was actually much easier than I anticipated! The final copy was exactly what I was looking for. Her feedback and suggestions were always spot on and I felt like she just “got” me and my vision. She went above and beyond my goals for the project and has certainly set a high bar for copy!

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- Robyn Kettler, Career & Life Coach

 

Laptop and coconut in the background with text 'GROUNDED: Website copywriting & brand messaging strategy'

SIGNATURE SERVICE

Website Copywriting &
Brand Messaging Strategy

For coaches, service-providers, and wellness brands

Root to rise with my mission-driven website copywriting package

​I create optimised website copy anchored in brand messaging strategy aligned with your audience and goals.  More than just words on a webpage, we’ll establish a solid foundation for growth, equipping you with the tools to market your brand clearly and consistently long after the website launch.

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Heather Grant Writer sat on a wooden seat outside with a laptop and notebook in front of her.
Heather Grant Writer holding a notebook and working outside in front of trees.

As a wellness copywriter, I...

ESTABLISH AUDIENCE PERSONAS & VOICE
to embody your brand and attract the right people.

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KEEP ON TOP OF INDUSTRY TRENDS
to refine your position in the market and speak to today’s consumers.

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USE CONVERSION COPYWRITING TECHNIQUES
alongside modern tools and creativity, to inspire the desired action.

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​STICK TO ETHICAL MARKETING PRINCIPLES
for a fact-driven and transparent copy that builds trust.

& SO MUCH MORE! 

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The result?
Conscious copy that converts 

PROJECT CASE STUDY

Zero Waste Store

I have been working with ZeroWasteStore for 3 years, planning their monthly promotions and crafting copy for their email marketing, landing pages, and SEO blog content.


We saw a 15% increase in sales within the first year working together & now hit email open rates as high as 47.60%  (industry standard approx. 29%). 

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Why your wellness business needs a 
wellness copywriter 

1.

The health & wellness industry has a bad reputation when it comes to its messaging.

 

There's diet culture, unbacked claims, sexism, ableism, and the list goes on.

With an awareness of the changing market, I  craft copy that rebuilds trust.

2. 

Health & wellness copy involves communicating with people on a more intimate level.

We’re talking about bodies, minds, and holistic beings here.

I maintain a sensitive and strategic tone of voice .

3.

Health & wellness consumers are investing in feeling good. 

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What they read should leave them feeling confident and well-cared for.  

 

It's time to steer wellness away from the gimmicks & fads.
 

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SIGNATURE SERVICE

Copywriting Retainer

Enquire today for continued copy & content 

Elevate your business with a holistic copywriting retainer that handles all your copy and content needs, so you can prioritise your wellness, whilst helping others improve theirs.. 

 

With a pre-set schedule that works for us both, I'll plan and write all your monthly emails, blog posts, and website copy, measuring and tweaking our strategy over time.

AI
COPY-EDITING 

Used ChatGPT for your copy or content? No judgment!


I have experience auditing, copy-editing, and SEO-optimising AI-generated content. When used strategically, AI can be a powerful, cost-effective tool.
 

If you’re looking for someone to enhance and align your AI-driven content, get in touch!

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PROJECT CASE STUDY

Mazillo Skincare |
Press Release Writing

Screenshot of image and headline from Mazillo Skincare press release. Says 'New skincare beand elevates forgotten ancient rememdies'

​When Mazillo launched, I crafted its brand narrative and captured key USPs in a newsworthy press release. I then ensured brand consistency across all touchpoints by refining their web copy and continue to write SEO-friendly blog posts and promotional newsletters.


The brand has since been featured in magazines such as Glamour, Vanity Fair, and Vogue 

AS SEEN IN

Breathe magazine logo
Being magazine logo
Nourish magazine logo
the Simple Things magazine logo
Spirit & Destiny magazine logo

TRUSTED BY

Kaffe Bueno logo
Heights logo
Zero Waste Store logo
EarthHero Logo
Jimbo & Jules logo
Tisserand Aromatherapy logo
Mazillo skincare logo
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