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Your kind words
I loved having Heather's perspective and fresh eyes on my brand's mission, and she found the perfect balance of breathing new life into my story and ethos, whilst remaining true to my existing tone of voice.
Heather's communication was excellent throughout, completing the project quickly yet thoughtfully. The whole way through I felt that my mission statement, about, and ethos pages were in safe hands and I'm thrilled with the result. I recommend Heather wholeheartedly and look forward to working together on future projects.
- Katie Sheehan, Founder, Loft & Daughter
As a health & wellness copywriter, I....
GET TO KNOW YOU & YOUR AUDIENCE
to embody your brand and attract the right people.
KEEP ON TOP OF INDUSTRY TRENDS
to refine your position in the market and speak to today’s consumers.
USE PROVEN COPYWRITING TECHNIQUES
alongside modern tools and creativity, to inspire the desired action.
STICK TO ETHICAL MARKETING PRINCIPLES
for fact-driven and transparent copy that builds trust.
Conscious copy that converts
The health & wellness industry has a bad reputation when it comes to its messaging.
There's diet culture, unbacked claims, sexism, ableism, and the list goes on.
With an awareness of the changing market, I craft copy that rebuilds trust.
Health & wellness copy involves communicating with people on a more intimate level.
We’re talking about bodies, minds, and holistic beings here.
I maintain a sensitive and strategic tone of voice .
Health & wellness consumers are investing in feeling good.
What they read should leave them feeling confident and well-cared for.
It's time to steer wellness away from the gimmicks & fads.
On the blog...
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