WRITTEN BY HEATHER
Health and Wellness Copywriter
Hey, I'm Heather
I help ethical wellness brands and solopreneurs nurture connections and inspire informed purchases, with creative content and copywriting.
I can help with:
Website copywriting
AI copy-editing
Content marketing
Email marketing
Copywriting audits
SEO-optimized content
Press release writing
& More!
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SIGNATURE SERVICE
Website Copywriting &
Brand Messaging Strategy
For coaches, service-providers, and wellness brands
Root to rise with my mission-driven website copywriting package
​I create optimised website copy anchored in brand messaging strategy aligned with your audience and goals. More than just words on a webpage, we’ll establish a solid foundation for growth, equipping you with the tools to market your brand clearly and consistently long after the website launch.
As a wellness copywriter, I...
ESTABLISH AUDIENCE PERSONAS & VOICE
to embody your brand and attract the right people.
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KEEP ON TOP OF INDUSTRY TRENDS
to refine your position in the market and speak to today’s consumers.
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USE CONVERSION COPYWRITING TECHNIQUES
alongside modern tools and creativity, to inspire the desired action.
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​STICK TO ETHICAL MARKETING PRINCIPLES
for a fact-driven and transparent copy that builds trust.
& SO MUCH MORE!
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The result?
Conscious copy that converts
PROJECT CASE STUDY
Zero Waste Store
I have been working with ZeroWasteStore for 3 years, planning their monthly promotions and crafting copy for their email marketing, landing pages, and SEO blog content.
We saw a 15% increase in sales within the first year working together & now hit email open rates as high as 47.60% (industry standard approx. 29%).
Why your wellness business needs a
wellness copywriter
1.
The health & wellness industry has a bad reputation when it comes to its messaging.
There's diet culture, unbacked claims, sexism, ableism, and the list goes on.
With an awareness of the changing market, I craft copy that rebuilds trust.
2.
Health & wellness copy involves communicating with people on a more intimate level.
We’re talking about bodies, minds, and holistic beings here.
I maintain a sensitive and strategic tone of voice .
3.
Health & wellness consumers are investing in feeling good.
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What they read should leave them feeling confident and well-cared for.
It's time to steer wellness away from the gimmicks & fads.
SIGNATURE SERVICE
Copywriting Retainer
Enquire today for continued copy & content
Elevate your business with a holistic copywriting retainer that handles all your copy and content needs, so you can prioritise your wellness, whilst helping others improve theirs..
With a pre-set schedule that works for us both, I'll plan and write all your monthly emails, blog posts, and website copy, measuring and tweaking our strategy over time.
Used ChatGPT for your copy or content? No judgment!
I have experience auditing, copy-editing, and SEO-optimising AI-generated content. When used strategically, AI can be a powerful, cost-effective tool.
If you’re looking for someone to enhance and align your AI-driven content, get in touch!
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PROJECT CASE STUDY
Mazillo Skincare |
Press Release Writing
​When Mazillo launched, I crafted its brand narrative and captured key USPs in a newsworthy press release. I then ensured brand consistency across all touchpoints by refining their web copy and continue to write SEO-friendly blog posts and promotional newsletters.
The brand has since been featured in magazines such as Glamour, Vanity Fair, and Vogue
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