The health & wellness industry growth rate is 10% and it’s expected to grow at this pace until 2025.
So how do you keep up with the quickening current? Your swim with it. Here are 3 top wellness trends for 2023 and content examples to grow and flow with them.
1. Wellness Tourism
The Global Wellness Institute forecasts the average annual growth rate of wellness tourism at 20.9% from 2020-2025 It's growing faster than every other wellness sector!
Of course, you can't suddenly put together a holiday for your customers (although that would be the dream!), but you can use your content to transport them into a new culture, history, or tradition.
Content prompts
Consider your traceable supply chain. Who makes your products? What's their culture?
Where are your ingredients from? How were they traditionally used?
Where's your brand based? How does your location inspire and impact what you sell?
Ideas
Haircare brand: Does Moroccan argan oil really work? discover the history and science behind the haircare saviour
Yoga brand: Root to rise: 5 things you might not know about the orgins of tree pose
Slow fashion brand: A sneak peek into the lives of our factory workers in Bali
From my portfolio: What Makes Mazillo Unique: Traditional Skincare Backed By Science
2. Everyday Mindfulness
Mindfulness refers to the practice of purposefully bringing your attention to the present moment. It involves noticing your actions, thoughts, and feelings, without evaluating them.
Mindful eating, mindful movement, mindful just about anything... Mindfulness is no longer reserved for meditation or a yoga class. The concept has evolved to become more accessible and more integrated into our everyday life.
Content prompts
Could your product/ service be incorporated into a valuable mindfulness ritual?
Is there a mindful aspect of your production you could share with your audience?
Ideas
Skincare brand: 5 ways to transform your skincare routine into a rewarding mindful ritual
Fitness brand: Need a sign to slow down? here's how mindful movement benefits your body
Zero waste brand: 3 mindful moves you can make to reduce your plastic waste today
Slow fashion brand: 5 fast fashion statistics that prove slow and steady will win the race
2. Biohacking
Biohacking involves taking a technical approach to research, strategize, and implement individualized wellness habits to boost performance and health.
You might not be able to get everyone to the lab, but there are ways to appeal to the more science buffs.
Content prompts
Don't shy away from technicalities. How does a specific ingredient work in/on/with the body?
Don't dumb down the science. Find a study: what does it show? where can it be critiqued? what does this mean for your product?
Ideas
Essential Oils brand: Ginger oil and digestion: A weight loss remedy or complete myth?
Skincare brand: 5 ways we're using biotechnology to optimize your natural skin
Supplements brand: How to create an individual supplement plan to enhance your focus
Natural gymwear brand: The shocking impact of synthetic materials on your skin's health
Wellness trends for 2023: Are you ready to join them?
Hopefully this post has given you a drop of inspiration. If you're looking for a continuous stream of ideas, book a free discovery call to discuss my blog retainer package.
You can have a continuous stream of content with your mission and vision as the underlying current.
The seamless and steady use of SEO will attract a flow of fresh faces to your site and, of course, we’ll always keep moving with the trends.